Tough Tech Today identity
Created the format, branding, and overall ‘identity’ of a podcast and Youtube channel that focuses on entrepreneurs who are building deeply technical companies.
Modeled on the paradoxical use of balloons to lift an anvil, I developed the visual imagery to evoke optimism, warmth, with a color palette that I hope welcomes diverse peoples to the podcast. This is reflective of my work in lab-to-market commercialization, which benefits when stakeholders having different genders, races, socioeconomic backgrounds, and other factors are brought together to solve a pressing global challenge.
Each episode’s video introduction relies on contracted audio (the announcer’s voice is not mine nor my co-hosts). I made the other video materials and effects, which is animated in Apple Keynote.
